This is subjective and depends on the collector.
For me personally, I don’t believe that it does. You will have collectors that prefer toys with the patina of age. However, to reach the wider audience, I would have to say that, the closer a toy looks to how it did when it first came out of the box, is what will be the most appealing.
Tonka used automotive grade paint electrostatically applied which resulted in a finish that held the lustre for decades. However, the everyday exposure to oxygen had the effect of dulling that finish. A careful application of restorative agents can go a long way towards restoring their original brilliance. For the next 60 years perhaps…